I’ve always been fascinated by Dan Ariely and his unique way of thinking about the world. His experiments are eccentric and delve into the core of human nature. So it’s no surprise that he opens his book with the lofty goal of helping you to fundamentally rethink what makes you and the people around you tick.
He does this through 15 chapters. Each chapter is its own experiment, with a hypothesis, a method, and an ultimate takeaway. Here are some of my favorite lessons from the book:
Irrationality is commonplace. But we’re lucky that this irrationality has a tendency to be predictable. By understanding some of the quirks of human nature, we can seek to make smarter decisions and live better lives.